Shampoo Ad Poster with Icy Menthol Splash

{"type":"vertical shampoo advertising poster","brand":"{argument name=\"brand name\" default=\"head & shoulders\"}","product":{"name":"{argument name=\"product name\" default=\"Cool Menthol\"}","bottle":"Place a large white anti-dandruff shampoo bottle in the lower right corner, with a glossy cobalt blue flip cap, a blue brand logo, mint leaves, and ice cube graphics printed on the bottle. The plastic bottle is covered with water droplets and sits on a wet, reflective blue surface, surrounded at the base by crushed ice and mint leaves"},"campaign":{"headline":"{argument name=\"headline text\" default=\"STAY COOL.\"}","subheadline":"{argument name=\"subheadline text\" default=\"24H MENTHOL FRESHNESS\"}","call_to_action":"{argument name=\"call to action\" default=\"TRY NOW\"}"},"scene":{"subject":"A young athletic man wearing a white sports top with blue shoulder accents, with a wet neck and hair, head tilted slightly upward; a matte gray-brown and blue square blur block covers the center of his face","environment":"An explosive ice-blue studio backdrop with splashing water, ice shards, glowing electric-blue streaks, mist, condensation, and high-contrast cool menthol energy","mood":"fresh, powerful, athletic, premium, cooling, scalp-care advertising","color_palette":"deep navy, electric blue, icy cyan, bright white, silver highlights"},"layout":{"format":"2:3 vertical commercial social ad","logo":"Top right: head & shoulders swirl logo with white brand wordmark","main_headline":"Left half: huge compressed bold uppercase white textured letters, STAY on top and COOL. below, partially obscured by water mist","background_repeated_words":{"count":2,"positions":["mid-right behind the model","lower left behind the icons"],"text":"COOL FRESH ACTIVE CLEAN MENTHOL CONTROL","style":"dark blue stacked uppercase block lettering, low contrast"},"product_position":"Lower-right foreground, overlapping the model's torso","offer_badge":"Tiny NEW label above the CTA, placed before HEAD & SHOULDERS COOL MENTHOL","cta_button":"Lower left: white rectangular TRY NOW button with dark blue text and a right arrow","availability_line":"Below the CTA on the left: small shopping cart icon and the text Available Online & In Stores","website_footer":"Bottom center: www.headandshoulders.com and ADVANCED SCALP CARE • 2026 EDITION"},"benefit_icon_row":{"position":"Lower third, above the offer label","count":4,"style":"Four columns of thin white line icons inside a dark semi-transparent blue rounded rectangle","items":[{"label":"anti-dandruff","icon":"shield with a check mark"},{"label":"cool menthol","icon":"snowflake"},{"label":"24-hour freshness","icon":"24-hour circular arrow"},{"label":"scalp protection","icon":"shield with a scalp/diamond symbol"}]},"typography":"Headline uses a bold compressed athletic sans-serif; product and footer text use a clean modern sans-serif; all promotional copy is in uppercase","lighting":"Dramatic rim lighting on wet hair and shoulders, a bright blue backlight burst, glossy reflections, and sparkling highlights","rendering":"Photorealistic composite advertising photography, ultra-sharp product packaging close-up, dynamically frozen water-flow effects, high saturation, professional FMCG marketing design"}